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ABOUT
Welcome to the CrashPRM, 'Press Release Manager', an online solution
which ensures timely delivery of press releases and/or images to
mailing lists at the touch of a button in their own or clients
corporate look and feel.
The PRM also allows our clients' press releases and images to be stored
within our archive thus allowing the media who are registered (to PRM)
to download them at a more convenient time/location, this may be when
media users have returned from their assignment or back on a broadband
or office connection/computer.
The PRM boasts a number of innovative features.
E-MAIL TRACKING & REPORTING
Each and every press release is
electronically tracked and provides the client with a report of how
many press releases have been successfully distributed, the date of
distribution and the time. It also gives feedback on how many have been
read by the recipients, a vital tool in any PR campaign. The system
will also notify our administrators of how many e-mails/press releases
were returned due to delivery issues/incorrect e-mail addresses, these
will be re-sent again over a period of one week and, if still unsuccessful
the addresses will be passed back to the client.
TOTALLY CUSTOMISED PRESS RELEASES
The delivery of a client press
release can be in the corporate look and feel of each and every client.
Therefore if a PR company has 20 clients all wishing to distribute
press releases to their individual mailing lists, each and every one of
them can be customised to their own look and feel.
PERSONALISED DELIVERY
Each press release is personalised and addressed
to the individual media representative, a feature which helps encourage
users to open and read their e-mails as opposed to receiving an
unsolicited e-mail or press release.
TOTAL CONTROL FOR THE PRO/COMPANY
The CrashPRM client (PRO/Company)
has total control in that they can upload/edit/delete their press
releases from any location around the world, all you need is an
internet connection, and you can even do it on someone else's computer,
just log into the CrashPRM system and deliver your release at the touch
of a button.
TOTAL CONTROL FOR THE MEDIA
The CrashPRM user (media) has total
control in that they can choose which press releases to receive. They
can request the format of e-mail/release as well as requesting that
images/attachments are not distributed.
This is a useful feature for travelling media attending events around
the world who are sometimes at the mercy of slow internet and telephone
connections, as they can choose to download attachments once they are back
in their offices on quicker broadband connections, or choose to forward
the attachments and releases to a third party for editing/publication.
INDIVIDUAL MAILING LISTS
Each client/company can create their own
individual mailing list(s) which are totally confidential, can be kept
separate and will not be divulged to any other client/user.
INDIVIDUAL FORMAT
Clients/Users can select within their profile of how
they wish to deliver/receive their press releases - using plain text, HTML, PDF and/or a PDF hyperlink.
REACH A MASSIVE AUDIENCE
Motorsport related clients using the CrashPRM service will have their releases syndicated to the world's biggest and best online
motorsport magazine (www.crash.net) which reaches a massive 1.2 million unique users each month.
In addition to that, their content is also distributed to MSN, Lycos, Yahoo, Tiscali, SupaNet, Vodafone Live, Auto Express online,
CAR online, Exchange & Mart online, RaceTech online, Road & Track online, and several other portals around the world,
giving a global audience of in excess of three million unique users, exposure that other distribution networks cannot
offer within their portfolio.
PRESS RELEASE SERVICE AND DISTRIBUTION
The CrashPRM team of
journalists offer the individual team/driver/sponsor/circuit/company
who do not have their own PR resource a PR writing and distribution
service for a fraction of the cost of employing a full time member of
staff. The service can be tailored to suit the individuals needs, if
they are already producing their own releases our editorial team can
proof read/sub edit the release and distribute the release either to
the clients mailing list or to our own comprehensive motorsport media
mailing list. The release will also be syndicated to the global motorsport portal www.crash.net the
global motorsport portal and our other content clients around the world
ensuring global distribution and coverage for your press release.
For more information please CONTACT us.
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